Successfully Branding Your Salon Suite
Every new business needs to formulate a branding strategy before you can get clients in the doors. Branding a new business may seem overwhelming at first, but hopefully, this list will give you a few ideas on how to get started.
1. Find Your Demographic
In order for your salon to be successful, you need to decide which type of client you would like at your salon. Think about things like your desired clientele that fits within your brand and specialties, what gender and age range would you like to reach? What are the lifestyle needs and wants of my client? Consider the type of area that surrounds your salon. Once you decide what type of people you want to visit your salon, you can start positioning and marketing yourself to those specific people.
2. Think About Your Competitors
Before opening your salon, it is important to first research your competition in the area your salon will be in. Once you have identified key competitors, come up with a few ideas that will set you apart from the rest. Decide what makes you and your salon unique and use that to market yourself to potential clients. If you understand how other salons in your area position themselves, it will help you establish a position of your own and stand out among the competition.
3. Utilize Social Media
Social media is such an important way to stay connected to the world around you, especially when running your own business. Before deciding whether or not to book an appointment with you, the first thing a new client is going to do is look you up on social media. Before opening your salon, take the time to set up a Facebook and Instagram business page. Once you feel comfortable with those two, you should also work on making a Twitter. Each social media platform can be used in different ways and can attract different audiences. However, you want to make sure that your brand’s message is consistent across all three.
For more tips on how to create a successful social media strategy, click here!
4. Establish Brand Ambassadors Among Clientele
Essentially, everyone who walks into your salon is a potential ambassador for your brand. Each style you create on someone is walking advertising for your salon. Make sure that you are encouraging your clients to share their positive experience with your salon whether that be by social media, or word-of-mouth. Give incentives by establishing a client referral program and giving a discount to those who are first-time visitors of your salon.