5 Ways to Make Your Salon Stand Out
With all of the different salons that are around these days, salon owners often wonder how to drive new clients into their doors. Well, the answer is simple: make your salon stand out from the rest. Differentiating your salon from your competitors will make your clients see what really makes you better than the rest. Making your salon stand out can seem like a difficult task, however, these tips should make it easy for you.
1. Social Media
Today, having the correct social media platforms for your business is so important. Social media is ever-growing and is here to stay. It is important to make sure that you are not only on social media but that you are staying up to date, current, and consistent with your accounts. It is a good idea to post content about 3-4 times per week. The two most important social media sites for your salon to have are Facebook and Instagram, with Twitter being a close third. One way that you can stand out on social media is to interact with your clients/followers. Like and comment on their pictures and they will do the same in return. Creating a strong social media presence can help you gain clients that you wouldn’t have gained otherwise.
For more social media tips, click here!
2. Cross Promotion
Cross promotion is another key way to make your salon stand out. When you are setting up your salon’s social media accounts, it is very important that you provide a link to each account. For example, you want to provide a link to your Instagram on your Facebook profile. This way clients will be able to access your accounts quickly and easily without any confusion. Not only should you cross promote your own brand, but you can also cross promote with other local businesses. You could get together with a local juice bar or coffee shop and have them put your flyers on their checkout counter for customers to pick up and you could do the same for them. This is a cool and unique way to gain clients that most salon owners do not think of.
3. Customer Experience – start to finish
Creating a unique experience for your client every time they come in your salon will make your salon stand out amongst the rest! If you treat your clients like royalty they will keep coming back for more and will refer you to friends and family. From the moment your client walks in the door, you want them to feel special and there are multiple ways to achieve this. Try offering unique treats to your clients. Offer beverages ranging from water to sodas to coffee, or even wine! Take that extra step when servicing your client by doing things like messaging their shoulders or curling your client’s hair when you’re finished.
4. Make Your Difference Clear
If you have a unique talent that your clients love then you already have a way to make your salon stand out! Now all you have to do is market that special skill and make it known to others. Every salon owner has something that makes them stand out from others in the eyes of their clients. There is a reason why they keep coming back! Once you figure out what that special thing is, you can start using that to promote you and your business. Clients want to go to a stylist that has something special to offer them that no one else can. For example, if you specialize in crazy colors, own it!
Hair by Bethany Maldon
One of the most important factors of your salon is your image. The image you choose for your salon is how clients will differentiate you from the rest. It is the reputation your salon will hold in the eyes of the public. It is very important to have a unique image that sets you apart from the rest. Your image should be a direct reflection of you and your personality. Show others what you’re all about by displaying your unique sense of style through your image. One way to do this is through your salon’s decor. Make sure it is different from anything your client has ever seen before, but still true to yourself. If you have a unique image, it will help clients remember your salon better and they will be more likely to return.
Want more ideas on how to brand your salon? Click here!