Build Business with a Summer Promo
Rev Up Business with a Summer Ending Promotion
Even with the 100 plus degree heat, it is a sad truth that Summer is rapidly coming to an end. In just a few short weeks kids will start bustling down the halls of their local schools and college kids will pack up and head back to their dorm life. With clients lives in such a state of transition, how do you make sure they make the time to schedule a service with you?? One easy solution is a promotion! Promotions are a great way to make clients feel special and like they are getting an extra special treat.
One great perk of running a summer ending promotion is that people are already on the hunt for a bargain. With back to school blowout sales and tax free weekends, clients are in the buying mood. They are already searching for great deals, and it’s a perfect time for you to ride the momentum of other sales.
Designing Your Summer Promotion
Now, let’s talk about the promo itself. It should be fun (It is still Summer after all.) and be true to your salon’s brand. If you do a mean kids cut, then you can think about running a promo for a free or half price kiddy cut with every color service. That way while mom has her color processing you can cut her kiddos hair. She may have just run to the nearest box cut to get the kids school ready, but now you are offering something she needed to take off the to-do list and is making time to pamper herself, too.
If kids cuts have never been your area of expertise then look at the calendar for inspiration. All those odd holidays that people love can be an instant promo. National Ice Cream Day, National Best Friend Day, and National Watermelon Day are just a few examples. National Watermelon day is the first week in August, August 3rd to be precise, and what a fun promo that could be!
Or take anything you love or have a talent with outside of the salon and offer it to your clients. If you would have been a bartender in another life then here is your chance. Who wouldn’t love a free signature Summer cocktail with every pedicure.
Most importantly use your promo to create add on opportunities for this service and future services and to highlight your area of expertise. Did that give you inspiration? Ready to start your very own salon? Contact us now! Wondering about other ways to build your business? Check out the related blogs below.
Habits of a Successful Salon Owner
Why Salon Suites, Your Salon Your Way
