How to Create a Welcoming Salon Part 2 – Culture
As a beauty professional, you want to create a welcoming salon for a couple of reasons. One of those reasons, you yourself will spend a lot of time in your salon. Second, the clients of course! A welcoming salon means it is comfortable and inviting for clients. A comfortable salon can enhance the overall experience and encourage clients to stay and book future appointments. So how do you make sure the salon is inviting? We break it down in two parts. Part 2 – How to Create a Welcoming Salon – Culture.
Create a Welcoming Salon Culture
This may sound like a no-brainer, but sometimes busy schedules and the daily grind can get in the way of the most important part. If you are having fun it excites and inspires people. Find your best de-stress methods before starting your day and just have fun!
Cultivate Salon Culture
- Value – What will you value most in your salon? The established values set the tone for the overall culture in your salon and should be well thought out.
- Standards – Standards enable you as a salon owner to create action items in order to achieve and maintain the values of your salon.
- Language – Every company, family, friend group, etc. naturally establishes common language. Make sure you select language in branding and carry it through into your salon. Hashtags are a great way to see language and branding work for your business.
Be Transparent and Honest
One of the easiest ways to build trust and establish your culture as a salon is through transparency and honesty. As an independent salon owner you are your brand. Clients can feel an ease of connection when you are open with them. Be open about your strengths, the health of their hair/nails/skin, and your policies.