Why is Branding Important for a Salon Owner?

If you have read our business blogs ( read them here ) you may be wondering about the importance of branding? What does branding mean for a business, and how can you be sure you are taking the right steps to brand properly? Let’s dive into these questions, but first let’s go over what branding is. Branding is essentially the meaning associated with your salon’s name, logo, and or identity. Your brand sets an expectation for your client and can set your apart from your competition.

The importance of branding is clear when your think of high end companies vs low end. The products can be nearly identical, but the branding sets them world apart. The brand power can give the client a since of confidence in the product and can create loyalty. Think of powerful branding company’s such as Coke or Apple. Coke and Apple both have competitors with very similar products but they have excelled due to branding. Most often branding is the cause of loyalty to these companies more than the products themselves. Due to branding and how they market their brand these companies have created loyal customers that span generations and cross continents.

So how do you go about branding properly for your salon? Here are some easy and quick tips to get you started with your brand strategy.

1. What does your brand mean? In order to begin the process of brand strategy you must first have a clear vision of your mission and identity. Who do you want to target? What emotion do you want to pull at in order to build brand loyalty? Are you formal or casual? It’s a good idea to start with jotting down all the key points and characteristics and then you can streamline it from there. When you have a clear vision you can move full steam ahead.
2. How will you promote your brand to the community? How you will and where you present your salon also can communicate part of your brand to your community. Where are your potential clients spending most of their time. That is the area you want to place your focus when you are promoting your brand. Be sure to have consistency in your brand message and your theme to ensure you are creating one unique voice in your market.
3.  Branding building blocks. The basic building blocks of branding are logo and tagline. Be sure that your logo and tagline are true to your vision and will speak to your identity and community. Your logo is a visual snippet of who you are and communicates in a second. Imagery is a powerful tool so be sure not to skip this crucial step. The tagline builds on your logo and elaborates the message you have created. “Eat fresh” and “It’s everywhere you want to be” are wonderful examples of slogans or taglines that build on their companies branding.

With these quick and easy tips you can start off on your branding strategy and get the ball rolling in no time. Do you have more questions about branding? Are you ready to start your own salon and be your own boss at Salon Suites? Contact us today!